Wildly Different Corporate Campaign Ideas

More companies are waking up to the fact that healthy employees are healthier for their bottom line. These companies are encouraging employees to join health clubs so the employee and the company can reap the benefits. After all, less stress + less sick days = more of a discount on health insurance premiums.

This Wildly Different promotional campaign gives businesses in your area the tools they need to spread their message. It also helps you spread the word about your health club. Here is how the campaign works:

• We give you tips on putting together a hit list of local businesses and how to find the contact within each company who is responsible for benefits.
• You print our instant sales letter on your stationary. The letter is sent along with a sample of the postcard participating companies hand out to employees to promote the corporate discount.
• Using our sample scripts as a guide, you follow up with these corporate contacts.
• Participating businesses receive postcards to hand out to employees, a poster to hang in their business and / or an email announcement that can be forwarded to their team. All marketing materials are eye-catching, humorous yet professional and make the company’s CEO look like a star. Artwork for these marketing pieces is included in the campaign. You just need to print them.

Companies and their employees will love this campaign because they get a great product that they want at a substantial discount. While ordinary health club marketing campaigns die down after the initial buzz, this campaign keeps everyone buzzing.

Why? Because the more employees join, the bigger the discount! Your members become your extended sales force as they continuously recommend your club to their colleagues. All this sales force costs you is 1-2 months of free membership per employee. Plus…you can still charge a joining fee.

And, the promotion does not end with the discount. Our “how-to” guide highlights ways to maximize this campaign with in-club events, free publicity tips and methods to get current members and your team excited. And, you can advertise these extras on color-coordinated leaflets using the border paper template included in this campaign.

View our promotional campaign FAQs.