Wildly Different Fall Campaign Ideas

Every autumn, your potential and current member’s health and fitness resolutions fall off as quickly as the leaves on the trees. This campaign encourages them not to blow off their goals and shows them how your health club can help them turn over a new leaf.

The postcard entices potential members to take action. All who make an appointment to view the club can rake in two items: 1) a free one-week trial membership and 2) the chance to win a free three-month membership. Do not worry that you are giving too much away! You can still charge a joining fee and the how-to guide accompanying this campaign offers advice on turning customers looking for freebies into members for life.

You do not want your existing members to fall off this autumn, so this promotional campaign also centers on member retention. Campaign posters persuade them to visit the front desk to enter the three-month membership giveaway. At this time, receptionists can offer advice and talk up programs that will help them avoid burnout and you earn incremental dollars. Ideas for programs to host in conjunction with this campaign are highlighted in the how-to guide included in your order.

When you purchase this promotional campaign you get ready-to-print artwork for marketing materials including:

• Postcards for a direct mailing
• A poster to hang in your club to promote the campaign and encourage referrals from your current members
• A border paper template to use for in-club communications such as announcements and group exercise schedules
• An email header to send to potential members in your database and / or to use as an e-newsletter for existing members

This promotional campaign also includes a “how-to” guide packed with information on how to:

• Implement the campaign.
• Spread the word to potential members, existing members and the media.
• Build on the campaign with ideas for in-club events and little touches that make a big impression on your target market.
• Get your team excited about and involved with the promotion.

View our promotional campaign FAQs.