Wildly Different Spring Campaign Ideas

Most health club promotions leading up to swimsuit season bombard potential members with images of bathing beauties to provoke them into coming into the gym. These campaigns exclude – and often “turn off” – a large number of your potential market, such as aging baby boomers and people with a poor body image who need your help the most!

Instead, stand out from your competition with this movie-themed campaign. This promotion uses humor to capture your target market’s attention and relies on their imaginations to picture the desired look exercise will bring them.

Customers who interact with a product are more likely to purchase. So, when the curtain goes up on this campaign, potential members are called to take action on two levels. First, they are enticed by the fact that they can win a new summer wardrobe if they call and schedule a preview of your health club (the “how-to” guide that accompanies this campaign outlines how you can get this prize for free from a local vendor).

Next, potential members get a ticket that admits up to two people to experience your club for free for one week. This gets potential members acclimated to your club and into a routine that they will want to continue once they see and feel the results.

With this campaign, potential members are not the only ones in the spotlight. This promotion also outlines how to give existing members star treatment so they will spread the word about your club and retain their membership.

When you purchase this promotional campaign you get ready-to-print artwork for marketing materials including:

• Postcards for a direct mailing
• A poster to hang in your club to promote the campaign and encourage referrals from your current members
• A border paper template to use for in-club communications such as announcements and group exercise schedules
• An email header to send to potential members in your database and / or to use as an e-newsletter for existing members

This promotional campaign also includes a “how-to” guide with information on how to:

• Implement the campaign.
• Spread the word to potential members, existing members and the media.
• Build on the campaign with ideas for in-club events and little touches that make a big impression on your target market.
• Get your team excited about and involved with the promotion.

View our promotional campaign FAQs.