Wildly Different Summer Campaign Ideas

Want to lose that sinking feeling you get after reviewing your membership numbers? This summer health club marketing campaign may be just what the doctor ordered!

This campaign sends a message to your customers - that the remedy for losing inches, stress and fatigue cannot be found in a bottle - it can be found inside your health club.

Pharmaceutical companies provide free trials to customers because they are confident their product will make people feel so good they will want more. Likewise, the complimentary one-week trial membership prescription advertised in this campaign has many side effects:

• It relays the belief you have in your product.
• Potential members who get a dose of the great service you offer will sign on for more.
• The trial membership prescription may be just the shot in the arm some people need to get out and tour your club.

Losing inches, stress and fatigue are not the only promises made in this campaign! One potential or existing member may also lose their summertime dues in the contest held in conjunction with this campaign. This contest gives potential customers another incentive to check out your health club. And, by allowing existing members to participate in the contest you show them that you value their continued support.

When you purchase this promotional campaign you get ready-to-print artwork for marketing materials including:

• Postcards for a direct mailing
• A poster to hang in your club to promote the campaign and encourage referrals from your current members
• A border paper template to use for in-club communications such as announcements and group exercise schedules
• An email header to send to potential members in your database and / or to use as an e-newsletter for existing members

This promotional campaign also includes a “how-to” guide packed with information on how to:

• Implement the campaign.
• Spread the word to potential members, existing members and the media.
• Build on the campaign with ideas for in-club events and little touches that make a big impression on your target market.

Get your team excited about and involved with the promotion.

View our promotional campaign FAQs.