Wildly Different Winter Campaign Ideas

Most “before-and-after” marketing campaigns leave potential health club members cold. Don’t use dubious pictures that have people wondering about the veracity of your claim. Instead, use this campaign, with its humorous images of snowmen to suggest your health club can help them melt away the pounds.

If you want potential members to warm up to your health club, you must give them a way to experience your service. The postcard in this campaign does this by serving as a coupon good for a one-week free trial membership. The postcard also doubles as a contest entry form that potential and existing members alike can use to enter a contest that freezes one lucky member’s dues for three months.

Worried about how to get current members out of hibernation? Chill out! The how-to guide that comes with this campaign gives you a number of ideas for winter activities, programs and events. Once you decide what to offer, simply put up the campaign posters or send the sample email to encourage members to contact the front desk and learn more about what is going on.

When you purchase this promotional campaign you get ready-to-print artwork for marketing materials including:

• Postcards for a direct mailing
• A poster to hang in your club to promote the campaign and encourage referrals from your current members
• A border paper template to use for in-club communications such as announcements and group exercise schedules
• An email header to send to potential members in your database and / or to use as an e-newsletter for existing members

This promotional campaign also includes a “how-to” guide packed with information on how to:

• Implement the campaign.
• Spread the word to potential members, existing members and the media.
• Build on the campaign with ideas for in-club events and little touches that make a big impression on your target market.
• Get your team excited about and involved with the promotion.

View our promotional campaign FAQs.